Video is now the new tool to spread awareness about your brand. It has disrupted old content like text-heavy articles and copies that take a few minutes for the readers to understand the message. On the other hand, video can do the same in less than a minute, allowing audiences to retain faster.
This fact encourages business owners to take video content seriously. From explainer videos to product demo videos, they start promoting their brand with a video that later is called video marketing.
Video marketing can be in the form of animation and live-action, albeit the latter is harder for beginners. Creating an animated video is surprisingly not that hard – thanks to the internet. You only need great software to produce your video animation.
Benefits of Creating Your Own Videos
Creating videos by yourself has many perks you may not know. You have authority in your production without colleagues interfere with your work. Besides, you can channel your creativity by producing videos on your own.
Low Budget Spending
Having video software is undeniably cheaper than submitting your ideas to video production companies. It is because you pay them not only production cost but also all the things behind the process.
For instance, each production needs designing, scriptwriting, and software to render the video. Before you know it, there is a surprising cost at the time of payment.
Extensive Brand Exposure
By producing the video on your own, you can add whatever you want every time. For example, you want to put visualization or narration about your brand in a subtle way.
However, you cannot do it with video production companies as they provide you with their own scriptwriting.
You can control the content inside your video without arguing with their account manager and paying extra cash for your complex ideas.
Better Engagement
When you can pour out your creativity without interruption, the result will be most likely better. The thing is, when you submit the idea of your video to video production companies, you have almost no part in the production process.
This will hinder your video becomes something you want in the first place. However, if you produce your video by yourself, you know exactly what the audiences want by fixing the draft multiple times. Something that you don’t pay extra to the video production companies.
As a result, your video content will have better engagement once it is launched in public.
5 Animated Video Software
We have carefully selected five animation software that is easy for beginners to use. The following lists have complete information like description, price, and features.
#1. PowToon
PowToon is one of the leading animation software companies that specialize in making an attention-grabber video.
Founded in 2012, PowToon has over 30 million clients worldwide. Hot companies like CocaCola, Starbucks, and Pfizer have trusted PowToon for their video content.
Features
- 24/7 Priority Support
- MP4 Download
- Commercial Use Rights
- Royalty-Free Library
- Advanced Animation
Pricing
Starter $39/month or $192/year
Pro $89/month or $228/year
Pro+ $197/month or $708/year
Agency $1118 per year
Free trial available
#2. Animaker
Animaker has over 7 million users worldwide and is trusted by big companies like Amazon, Unilever, Nokia, Bosch, and HP.
This company has two options for its video software: animation and live-action. It has a broad library with over 100M+ stock photos and videos, 1000+ templates, and a high-quality 4K video.
Features
- Whiteboard Animator and Live-action
- HD quality 1080p
- Sound effect converter including voice over
- Multi-user collaboration
- Control over branding
Pricing
Personal $12/month billed yearly
Startup $19/month billed yearly
Business $39/month billed yearly
Enterprise $99/month billed yearly
Free account available
#3. Moovly
This animated video software company has only three steps to create a single video. First, choose a video template. Second, drag and drop images, videos, and sound. Third, download your video.
Moovly has been used by companies like Logitech, Amadeus, Bayer, and Cisco.
Features
- API
- Collaboration
- HTML5 technology
- Personal and group media libraries
- Stock images, sounds, and videos
Pricing
Pro $49/month
Business $49.92/month
Enterprise $ Custom
Edu Pro $8.25/month
Edu Max $20.75/month
#4. Renderforest
Renderforest is not only producing videos but also logos, mockups, and websites. It has many templates for each of its services, such as video templates and website templates.
This company is used by BBC, Cambridge University Press, Sony Music, and Vodafone.
Not only can you the template, but you can also personalize on your own.
Features
- Content library
- 3D technology
- Collaboration
- Animation
- Templates
Pricing
Amateur $59/month
Pro $89/month
Business $119/month
Enterprise $299/month
Free account available
#5. Vyond (prev. GoAnimate)
Vyond is widely used for professional in broader industry and department. There are solutions for training & eLearning, human resources, marketing & sales, etc.
Features
- 2D Animation
- Whiteboard animation
- Asset and model library
- Character rigging
- Export media
Pricing
Essential (Personal) $49/month
Premium (Personal) $89/month
Premium (Business) $89/month
Professional (Business) $159/month
Professional (Enterprise) $159/month
Enterprise $ Custom
Takeaway
Every video software has its own advantages and disadvantages, however, they all have the same purpose: producing high-quality video. Each company has similar features from the all-access media library to the animation and export facility.
You can choose a video production company that suits your budgets, needs, and preferences. From personal usage to enterprise stage are available. Or you can opt for the free trial and free account before purchasing one.