We invited Elinor Moshe – Founder of the Construction Coach for an Interview with the Most popular stories. Let’s get to know about her entrepreneurial journey.
1. Tell us a little bit about yourself and your journey as an
entrepreneur.
I am an ambitious and driven thought leader and dedicated mentor in the construction industry. My passion to guide, inspire, and direct future leaders and industry professionals to construct their career lead to my founding the successful platform, The Construction Coach, which is Australia’s first construction coach. I am also the host of the successful podcast, Constructing You. As a #1 Best Selling Author, my book Constructing Your Career is one of its kind, for people who want inspirational, practical action and unconventional career intelligence to construct their career. I’ve been featured in Yahoo! Finance, Australian National Construction Review, Property Council of Australia’s Top 500 Women in Property program 2019, Top 100 Women in Construction, and am frequently a speaker, guest lecturer, and panelist. I hold a Master of Construction Management and a Bachelor of Environments from the University of Melbourne.
The idea for The Construction Coach came as I started asking better questions. I asked, ‘how can I reach more people with my career intelligence and industry insight?’, and a few months later, I had the idea. A quick desktop searched easily revealed there is nothing out there like this in Australia. I first started it off as a blog, but within one year that has turned into private mentoring, masterminds, sold-out events, a podcast, a book, and the best part is – I’m only getting started.
But even before that, I undertook a deep introspection to assess what is really important to me, and the answer is time. That’s when I really started asking better questions, such as what am I here to do, and what vehicle do I need to create to reclaim my time. Clarity is power for a reason.
2. What was the vision behind it?
I once stood at the periphery of my own career, feeling lost, invisible, confused. I gave away power and agency over my own trajectory, feeling dulled and limited. I then realized that diminishing myself to fit in will never work. I realized there is so much more possibility than where I was. So took back control over my career, maintained extreme ownership, and unwavering self-belief in my vision and my purpose. And having solved it for myself, it’s a big part of my mentoring proposition in terms of content and programs that I achieve the same and greater results for my clients. The world view in the construction industry is very limiting, conventionally so. Construction industry professionals are working with outdated tools and insights to construct their career, so I have brought in a whole new approach to career construction – and it starts with the internal construction of self first.
3. What difficulties which you have faced or you are facing?
Being on the thought leadership journey is a long-term game, and slowly but surely the pieces of the puzzle started coming together. At first, I couldn’t see how it all went together – but when it does, it’s extremely powerful and unlike any other model of entrepreneurship there is.
The minute you start standing out, there is a target on your back. People will be very quick to judge, berate, criticize. I am fortunate that standing out is my prerogative, and you very quickly come to realize that only people doing less than you will criticize you. So the effect of haters is quickly diminished. It was confronting at first, nonetheless. But there is no intention here to be someone for everyone, and the aim of the aim isn’t to have everyone like me.
Each aspect of the business and presents its challenges. There’s a plethora of skills to master in business – sales, marketing, systems, processes, outsourcing, cash flow, and everything else in between.
But other than the skillset, the mindset constantly presents challenges, especially when I am at the edge of the next level of growth. The negative discourse certainly kicks in, but, I am trained, and forever training my mind to be my slave, not my master.
4. How do you handle the pressure and manage stress?
When I am working in my zone of genius, aligned with my passions and purpose, it’s not stress. There are moments when it can all feel like too much, that it’s beyond me or greater than me, but it’s fleeting. Because I know what I am building and working towards. I can see the change and the transformation for myself, my community, my clients very clearly. I also know that each time I have added in a new moving part to my work and life, it felt stressful, to begin with, but then it became the norm. I don’t shrink to the workload or opportunities, I rise to it. Stress is also a negative term applied to what is actually energy and drive that we feel when we’re working on what really matters to us.
But, some days feel heavier than others. On those days, I am learning to listen to the internal dialogue and express that to my inner circle of trusted mentors. I journal, meditate, and refer back to my daily gratitude practice. They’re powerful daily habits that have allowed me to build up my resilience and determination muscle to manage and respond to the scale of the career and business that I am building for myself.
5. How do you market your business?
It’s not enough to be on one channel at one time. Marketing in the thought leadership model of business is first about the individual being omnipresent. LinkedIn, Instagram, Facebook, Twitter, Youtube… This is an invaluable marketing strategy because different consumers are on different channels at different times, and you need to constantly stay in front of mind with your audience. It’s also about offering free and valuable content to them first. Conventional forms of business marketing first market the product, or the business name. This is largely outdated, as people connect with people in the social age. Thought leaders first work to position themselves as the authority within their niche, undertake extensive brand-building and distinctive thinking. It’s this which in time pays endless returns. In a world of digital distraction and deluge, the consistency in the marketing efforts is what really converts.
6. How many hours a day do you work on average & can you
describe/outline your typical day?
To achieve massive goals, and lifelong success, it isn’t an option to do things part-time, or even full-time. It requires an all-the-time preoccupation. If I am not working in the business, I am working on the business, and if not that, then I am further working on myself, so as to maximize all the opportunity with the later. On average my days are 7 am-11 pm, for now. But there is just so much to do, explore, experience, think about in this lifetime – full immersion is the only way I know how it’s done.
7. In your opinion what are the keys to success?
First, it is about understands there is no shortage of success. If I have success, it doesn’t mean that someone else has less of it. Second, people need to re-evaluate their relationship with success. You want success in your life, but what’s the conversation around success like in your life? Are you constantly discounting it, repelling it, avoiding it? Are you constantly avoiding doing whatever it takes to have it? Would success want to spend time with you? Why would success want to be around someone who doesn’t appreciate them, work for them, or value their presence in their life? Take a good hard look at your relationship with success before you demand it spends more time with you. And third, it’s about understanding what success means to you, individually, stripped from societal expectations. You have to be clear about what success looks like, otherwise, how will you know it’s attained? To have success, you also need to be a student of success. Success isn’t taught, handed down, hidden. It’s a very large complex that each individual needs to work to unpack for themselves.
8. What advice would you give to someone starting out as an aspiring
entrepreneur?
Work with a mentor who has achieved the results that you desire in your life, and do whatever it takes to work with them. I wouldn’t be where I am today, nor have achieved what I have if it wasn’t for my mentor, Ron Malhotra. He is larger than life and until the end of time, I am grateful to know Ron. Working with a mentor will save years of wasted resources, and will show you pathways you didn’t even know is possible. I would also tell aspiring entrepreneurs, that if you have an idea, follow it. Ideas are so quickly shot down by three F’s – family, friends and fools. The world needs your value, and it’s no coincidence, that as extensions of the universe did an idea download into you. It’s your mission to see where it can take you.
Connect here,
Website:https://theconstructioncoach.com.au/
Linkedin: https://www.linkedin.com/in/elinor-moshe
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