Weddings are an important and quintessential Indian affair that requires services of diverse facets. In reality, the wedding market of India ranks second in the world with an estimated value of $70 billion. This recession-free industry has been utilized as a deep well of opportunities by many concerns containing traditional and startups alike. The company of ShaadiDost, which works as an all-purpose place for the arrangement of an Indian wedding, has become a known name in this sector. Within a short span of six months, the company has doubled its incoming revenue.
The members
The idea of a novel platform for providing weeding services digitally was conceptualized between three persons; Siddharth Sankar Mishra, Sruthi Vijayaraghavan, and Saurabhsingh Pal. These individuals’ paths crossed in Singapore, where they were working in their respective sectors. Realizing the potential of this the then untapped market, the co-founders developed a digital platform to provide every service required at a wedding. the catch in that? The cost becomes significantly less with their involvement, which is a great help for the middle-class parents of the bride and groom.
Another important member of this team is CTO Akshay Katyal; who is a well-established technopreneur. His experiences with a previous wedding gift distribution automation portal and the technical knowledge give this company a definite edge over other competitors.
How they work
The company functions with a clear directive, “solve the work for the client.” For affluent persons in India, the option of hiring a wedding planner is present to take care of all the jobs. For a middle-class Indian wedding, the parents or relatives of the bride and groom have to narrow down the right sellers, make contact, and follow up to get offers and costing information. There are several websites that offer listings of other companies but the work is still borne by the client. The company’s USP lies exactly there; it provides a real end-to-end service for the client. After the application of the new business model in 2019, the company has managed around 250 clients. Every one of them was satisfied with their services.
Future directions
The future
directions of the company are to help the client in every possible aspect of a
wedding. With the revenues generated from the client’ till date, the concern is
now opting for the expansion. Improvement of services, and leverage the
upcoming technologies to generate another half a million dollars. Their
services are becoming most effective for the middle-class population.
