We invited Ella Garg, Founder at Yellow Marigold for an interview with Most Popular Stories. Let’s get to know about her entrepreneurial journey. Yellow Marigold is self-expression that nurtures creativity & functionality to ensure a beautifully decorated home that not only functions well but also reflects the personality of the ones who makes that house a home.
1. Tell us a little bit about yourself and your journey as an entrepreneur
I am an Interior Designer with nearly two decades of rich retailing experience. I have done retail designs in brick and mortar as well as digital formats. After working in the corporate world for almost 2 decades I decided to take a break from my assignment as VP-Retail Design Strategy & Digitization at Airtel, to focus on my own venture in the Creative, Retail, and online space – Yellow Marigold.
2. Why did you choose entrepreneurship over a job?
I believe as an Entrepreneur my capabilities are fully utilized.
It’s not really about freedom or power. It’s about direction, decision, and focus.
Being an entrepreneur allows me to do things my way, at my pace.
It allows one to taste the fruit of your own conviction.
3. What was the vision behind it?
Yellow Marigold is bright, happy, and pure. It’s beautiful and has appeal parallel to none. It’s unadulterated. It’s universal. It is boundless like sun rays.
The idea is to be able to make your moments count. By adding in subtly where it matters the most. In things that we love.
4. Describe the services that you offer to your customers and in what way they are unique?
Yellow marigold is a lifestyle retail brand in the home decor, collectibles, and gifting space and is committed to the traditional crafts of India while giving it a modern twist.
We develop our designs and aspire to excel in the premium tableware category.
We are obsessive about quality, usability, beauty and above all our relationship with customers.
5. What difficulties which you have faced or you are facing?
Every business comes with its own set of challenges. Ours is a logistics heavy, fragile category business. Design is critical in this heavily competitive market. Ensuring that we deliver seamlessly with all these challenges makes it exciting.
We deliver tableware all over India and most of it is ceramics. Our Packaging is something which is absolute perfection. We have a breakage ratio of <0.25%. That’s the design-led approach we take on our challenges.
6. How do you handle the pressure and manage stress?
I am resilient. I bounce back well. And pressure and stress unless negative are good problems to have. It keeps us on toes.
7. How do you market your business?
We launch high-quality products and tune in well with our TG.
We are totally customer-centric organization. From design to execution, the entire planning is done keeping a customer at the core. Happy Customer is our favorite marketing.
8. How many hours a day do you work on average & can you describe/outline your typical day?
I am an early riser. My day starts at 5. And it ends around 9. I am also a single mother to a 4-year-old. Work and personal life seamlessly merge into each other.
9. In your opinion what are the keys to success?
Resilience, Innovation and Organization.
10. What advice would you give to someone starting out as an aspiring entrepreneur?
Do not start it unless you are 100% convinced.
Connect Here,
Instagram: https://www.instagram.com/yellowmarigoldhomes/?hl=en
Website: https://www.yellowmarigold.in/
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