We invited Ekta Sharma, Founder, and Director of UnifabZ Pvt. Limited for an interview with Most Popular Stories to know more about her entrepreneurial journey.
Ekta Sharma is a Marketing and sales specialist with over 23 years of invaluable experience worldwide working with global brands. Ekta has vast experience working with schools and Corporate uniforms end to end supplies with different service models.
Ekta is an avid sportsperson and has played national level Basketball. She has participated and successfully completed the Times Women’s Drive on 30th April 2017. She holds the Guinness World Record for the largest Women’s event – “Motor Sports”. She shares a special bond of love and loyalty with stray animals and helps them through her various charity work.
- Tell us a little bit about yourself and your journey as an entrepreneur.
I started my MBA knowing fully well knowing that I was going to do something on my own someday. but when? is the question, for which I didn’t have an answer.
Then I moved to the apparel industry, learned the basics, and applied my management skills to every aspect of the business I handled. Then I changed companies, kept absorbing, and learning. I was always fierce and righteous in everything I work for. My managers backed me through and through, allowing me to lead & take responsibility of the divisions I handled.
It was 30 Nov 2018, when I knew I was finally ready to take the plunge. I knew I was moving out of the security of a salaried job & risking by moving into taking on as an entrepreneur. But I knew I was ready to build a company of own and thus UFZ Unifabz Pvt Ltd was born.
- What was the vision behind it?
We at Unifabz always believe in,
“Quality in a service or product is not what you put into it. It is what customer experiences out of it”
- Describe the services that you offer to your customers and in whatway they are unique?
UniFabz is a one-stop-shop for all school and corporate requirements. It is a chain of stores that is a channel partner to many renowned schools and corporate houses for their uniforms(head to toe) and gifting needs. We have our first 2000 sq feet flagship store at yehlanka. We operate through both B2B and B2C models.
- How your company is helping India to grow?
UniFabz is firmly dedicated to empowering women’s status in society through raising awareness, training, and providing them employment opportunities. At present, we proudly state that 99% of our employees are women who come from different layers of society.
UniFabz is committed towards the welfare of stray animals and all earnings with our FB page “ book wrapper-make your life easy “goes to feeding street animals and a donation towards animal shelters.
- What difficulties which you have faced or you are facing?
Customer impatience is one of the difficulties we are facing right now,it’s a busy world out there and everybody wants everything in a jiffy.
- How do you handle the pressure and manage stress?
My Children,pets, family and friends, they are my stress busters.
- What is one strategy that you believe has helped you grow as a person/startup?
Having moral ethics and being fair has helped grow as a person, & I also try to be in a win-win situation all the time.
Be real and be honest and your customer will always come back to you.
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