Zelish – a Techstars’20 company, is a kitchen management application gearing to launch its Android App to help Indians plan their meals, shop the groceries & cook or communicate with their cook seamlessly.
Zelish unifies all the disjointed aspects of cooking a delicious meal at home. Zelish understands all your food preferences & dietary restrictions to create a personalized menu, tailor-made for you. Based on your selection, you get a dynamic shopping list with all the ingredients. Review the grocery list & order your groceries with one-click. They deliver fresh and best-assured quality at the best prices.
India has 40 million middle-class households where both the partners are working and are responsible for doing the chores too.
Indians spend close to $70 Billion in procuring groceries & yet 40% of food produced in India is wasted. 25% of the water used to produce this food is also wasted.
Households as a whole spend close to 8 Billion Hours just doing the regular kitchen chores like thinking about what to cook, what to buy & ordering the ingredients, or visiting a supermarket.
The team at Zelish understands Indian foods are complex & one type of food can’t do justice to the entire nation & hence they carefully handpicked all the combinations of dishes that are eaten together for every cuisine. They give a perfect meal combo so that you never have to think about what to make with this dish. The combinations too are customized to every family’s eating pattern.
They also know that most recipes available online don’t do justice to busy working professionals. Even if you have domestic help because most of them are too elaborate, require too many exotic ingredients & are simply not suited for the busy lifestyle of working professionals & cannot be executed to perfection by a cook due to time limitations.
Zelish is designed to recommend you easy to understand & quick to make recipes so
while you can still enjoy a great variety, you aren’t spending your whole evening just
cooking it. It is for your everyday cooking when you are really looking to increase your
family & me time and yet delicious, tasty & healthy food on the table.
Zelish aims to relieve everyone of the stress of doing daily kitchen chores & get an exciting meal without the hassle on your table night after night. The app marries the magic of “Ghar Ka Khaana” with new-age tech to help you manage your kitchen better and make your meals ‘Zelishious’.
Combining the three layers of the homemade meal process, Zelish helps you:
- Uncomplicate Meal Planning – They take what you love eating and tailor-make a
flexible non-repetitive meal plan that best suits your preferences. You can create
one for yourself by drawing inspiration from our huge cookbook collection or
quickly replace our suggestions. - Automate Grocery Shopping – They make your mundane grocery shopping,
smarter. You get a dynamic and automatic shopping list with all the ingredients basis the recipes you select and it’s servings. Get the right groceries every single - Simple, Stress-free Cooking – Zelish makes it super easy by personalizing your
recommendations to what you have by taking every ingredient’s shelf life into
consideration. They also have 1000+ Curated Recipes along with step by step
cooking instructions with videos so that you never run out of inspirations.
The love for food has always made the world a little brighter, and even as we fight a global
pandemic each & every one of us deserves to relish delicious food at home. This is why
They have decided to fast-track Zelish from Beta to launch, so more Indian homes can cherish their time indoors.
About the founders:
There are three founders with a combined experience of over 30 years. They have worked with corporates like Goldman Sachs, JP Morgan, Aditya Birla Group & startups like MyGate,
Happay, 91springboard & Shopclues.
Prior to Zelish, They were heading product, marketing & operations at MyGate.
To visit Zelish, Click Here!
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